Flow Dry Sensitive Light MoisturiserNourishing face moisturiser for dry, sensitive skin
£20.90 Add to bag
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Flow

Flow Dry Sensitive Light Moisturiser

Nourishing face moisturiser for dry, sensitive skin

The lightest of the three textures, made for facial skin that runs dry and reacts easily. Around nine percent of the formula is plant oil, enough to soften and hold moisture without sitting heavily. Every ingredient and every percentage is published below.

150ml
£20.90
Package type

Formulated to limit the potential to react with your skin. No ingredients hidden under catch-all terms like fragrance or parfum. Always patch test first if your skin can be reactive.

Skin type
Dry Sensitive · Type 1
Texture
Flow · around 9% plant oils
Best for
The face
Formulation
Published in full, every ingredient and every percentage

What it is, and who it’s for

Flow is our face texture. It carries around nine percent plant oils, which is generous for something this light, and the blend is chosen for dry skin with a low irritation threshold: baobab and dragon fruit seed oils for softness, evening primrose for barrier lipids, tamanu for conditioning, and a small amount of sea buckthorn for its carotenoids.

Around those sits the same supporting cast that runs through every Biotaderm formula. A postbiotic ferment, a prebiotic, plant squalane, allantoin, vitamin E. The formula is built at skin pH and held there by sodium citrate, which is the plainest thing we do for the skin microbiome and the best evidenced.

It suits skin that is dry, tight after washing, and quick to complain about new products.

How to use

Warm a small amount between your fingertips and press it into clean skin, once or twice a day, before any cosmetics or sunscreen. Only a little is needed. Avoid the immediate eye area. If your skin is highly reactive, patch test first.

How it feels

Texture

A light cream that spreads smoothly and easily. A pea-sized amount will cover the whole face, and it spreads thin without dragging.

Absorbency

Rapidly absorbed with little working. The skin is left with a satin finish and ready to take on any additional products such as make-up or sunscreen.

Scent

A balance between the natural cold-pressed organic oils and the earthy, slightly citrus tones of the vetiver. Noticeable for a few minutes and then gone.

Key ingredients

Five oils do the work here, chosen for dry, sensitive skin rather than for how they read on a label. Each has its own entry in the ingredient library, with the evidence and its limits set out in full.

Baobab Seed Oil Adansonia Digitata

The most abundant oil in this formula. A balanced profile that softens and helps skin hold onto moisture, without the heaviness of the more occlusive butters. Organic and cold-pressed.

Dragon Fruit Seed Oil Hylocereus Undatus

A light seed oil, rich in linoleic acid, with antioxidant activity from its tocopherol content. It sits well on skin that finds heavier oils uncomfortable. Organic and cold-pressed.

Evening Primrose Oil Oenothera Biennis

One of the few plant oils rich in gamma-linolenic acid. Studies suggest GLA-rich oils support barrier function in skin that is dry and easily provoked, and it has a long record of comfortable use on reactive skin.

Tamanu Seed Oil Calophyllum Inophyllum

A thick, conditioning oil with a long history of traditional use on damaged and irritated skin. The published evidence is thinner than the folklore, so we use it for what it demonstrably does, which is soften and soothe.

Sea Buckthorn Fruit Oil Hippophae Rhamnoides

Present in small quantity, and deliberately so. It is dense in carotenoids, which is where its antioxidant interest lies, and also where its strong orange colour comes from. Past a certain level it would tint the cream and anything it touched, so the amount here is set by that limit rather than by ambition.

Bladderwrack Fucus Vesiculosus, our signature Atlantic seaweed

The same species you will find on the rocks below Welcombe at low tide. Ours is a cold, solvent-free infusion in sunflower oil, made in the UK, and we would rather be plain about what that form carries. The fucoidans and phlorotannins the seaweed is famous for are water-soluble and largely stay behind. What crosses into the oil is fucoxanthin, the golden pigment, which gives a modest antioxidant note. That, and a real kinship with the coast this brand comes from, is why it is here. It is in every formula we make.

Beyond these, every Biotaderm moisturiser shares the same quiet supporting cast: squalane, a postbiotic ferment upcycled from gin distilling, prebiotic inulin, allantoin, vitamin E and chlorella.

About the vetiver, and why this is not fragrance-free

There is one essential oil in this formula. Vetiver root oil, at a tenth of a percent, for its antioxidant properties and the quiet earthy note it gives the blend. It is named on the label under its own name, never folded into a "parfum" catch-all.

That means the honest description of this product is "no synthetic fragrance" rather than "fragrance-free". One is true. The other would not be. A concentrated aromatic can still be a lot for a fragile barrier, which is why the level is kept low and why a patch test is worth the trouble if your skin runs reactive.

What it comes in

What it comes in, and how long it lasts.

Volume150ml ℮
How long it lastsFour to six weeks when used once a day on the face.
BottleAluminium, with a bamboo and plastic pump. The bottle is refillable, and can be recycled.
Once openedSix months.
BatchBatch number and best-before are printed on the label.

Full formulation

Every ingredient in strict descending order by mass, carried below the one percent mark where the rules stop requiring it.

Ingredient (INCI)%Skin function
Aqua71.23Hydrating base carrying water-soluble actives
Glycerin6.00Humectant that draws and holds moisture
Adansonia Digitata (Baobab) Seed Oil*^2.31Softens skin and helps retain moisture
Hylocereus Undatus (Dragon Fruit) Seed Oil^2.31Linoleic-rich seed oil with antioxidant activity
Sodium Citrate2.25Holds the formula at skin pH
Cetearyl Olivate2.25Olive-derived emulsifier; skin-friendly, lipid-like texture
Oenothera Biennis (Evening Primrose) Oil*^2.10Replenishes barrier lipids, calms sensitive skin
Sorbitan Olivate1.50Olive emulsifier supporting skin-like structure
Calophyllum Inophyllum (Tamanu) Seed Oil*^1.26Conditioning oil that helps soften and soothe
Gluconolactone1.13Part of the preservative system; keeps the formula safe
Squalane1.00Lightweight emollient that reduces moisture loss
Cetearyl Alcohol1.00Fatty alcohol; emollient and thickener
Saccharomyces/Barley Seed Ferment Filtrate#1.00Postbiotic that supports the barrier and calms skin
Helianthus Annuus (Sunflower) Seed Oil0.85Linoleic-rich oil that supports the skin barrier
Tocopherol (Vitamin E)0.51Antioxidant protecting skin lipids and oils
Glyceryl Caprylate0.50Coconut-derived emollient that aids preservation
Allantoin0.50Soothes skin and supports natural repair
Inulin0.50Prebiotic humectant that feeds skin microbes
Caesalpinia Spinosa (Tara) Gum0.45Forms a film that helps hold in moisture
Hippophae Rhamnoides (Seabuckthorn) Fruit Oil*^0.42Antioxidant barrier support for stressed skin
Sodium Benzoate0.38Gentle preservative keeping the product safe
Propanediol0.30Plant humectant that also aids absorption
Fucus Vesiculosus (Bladderwrack) Extract0.14Atlantic seaweed with a modest antioxidant note
Vetiveria Zizanioides (Vetiver) Root Oil*0.10Aromatic root oil with antioxidant properties
Chlorella Vulgaris (Microalga) Extract0.008Antioxidant, soothing microalga
Lactic Acid0.002Adjusts pH; present at trace level

* Organic ^ Cold-pressed # Upcycled

Common questions

Flow, Core or Deep? How do I choose?

By where you are putting it rather than by how dry your skin feels. Flow is the lightest of the three and is built for the face, at around nine percent plant oils. Core carries more and suits the body. Deep carries most and is for hands, elbows and feet, the places that take a battering.

The skin type is the second choice, and that one is about how your skin behaves. This is the Dry Sensitive formulation, for skin that feels tight after washing and tends to object to new products.

Can I use Flow on my body as well as my face?

You can, though you will get through it quickly. Flow is formulated light enough for facial skin, so on arms and legs you end up using rather a lot of a 150ml bottle to cover ground that Core would handle with less. If you want one product for both, Core is the more sensible buy.

My skin reacts to essential oils. Is this one safe for me?

There is one essential oil in here, vetiver root oil, at a tenth of a percent. It is named on the label under its own name rather than hidden inside a parfum listing, so you can see exactly what you are dealing with.

Whether that suits you is something only your skin can answer. If you have reacted to aromatics before, patch test on the inside of your forearm and leave it a couple of days before putting it near your face.

What this product stands for
Gentle, skin friendly Gentle, skin friendly
Microbiome friendly Microbiome friendly
Natural Natural
Formulation Clear Formulation Clear
Cruelty free Cruelty free

Handmade in small batches in Welcombe, north Devon.

Low tide below Welcombe, where the bladderwrack grows

Low tide below Welcombe, where the bladderwrack grows

Flow Dry Sensitive Light Moisturiser