Flow — Dry Sensitive, a light face moisturiser for dry, sensitive skin

A fluid, fast-absorbing moisturiser made for skin that feels tight and reacts easily. It pairs cold-pressed organic plant oils with Atlantic algae and a prebiotic and postbiotic blend, to nourish the skin and support its microbiome. Light enough for daily use under sunscreen or make-up, and formulated to be gentle on reactive skin.

At a glance

• Skin type: Dry Sensitive
• Texture: Flow, the lightest of the three. Around 11% cold-pressed organic oil.
• Best for: the face, and for skin that prefers a light touch
• Format: [size to supply] · [price to supply]
• Full formulation: published in full below, every ingredient and percentage

What it is, and who it's for

Dry, sensitive skin tends to do two things at once. It loses moisture easily, and it reacts to things other skin shrugs off. Flow Dry Sensitive is built for exactly that combination. The oils are there to nourish and to help the skin hold its moisture. The texture is deliberately light, so there is less sitting on the skin and less for a reactive complexion to object to.

The oil blend leans on replenishing evening primrose, hydrating baobab, conditioning tamanu, nourishing sea buckthorn and a light dragon fruit seed oil. Alongside them sit squalane, soothing allantoin, our Atlantic algae, and a prebiotic and postbiotic pairing chosen to support the skin's own microbiome. Every one of them is listed below, with the exact amount we use.

It is a face moisturiser, and a little goes a long way. If you want the same formula in a richer texture for the body or for very dry areas, it exists as a Core and a Deep.

How to use

Smooth a small amount over clean skin once or twice a day, before sunscreen or make-up. A little is enough. If your skin is new to a product, a patch test first is sensible, particularly on reactive skin.

Image brief: a texture shot, a small amount of the Flow on fingertips or the back of a hand, showing how light and fluid it is. Real skin, unretouched.

Key ingredients

Six worth knowing. The full list is below. Each links to its own ingredient page, where the evidence is set out in detail.

Evening Primrose Oil — 2% One of the few plant oils with a meaningful amount of gamma-linolenic acid, an omega-6 fatty acid that is rare in the plant world. The research credits it with supporting the skin's barrier, particularly on skin that struggles to hold moisture, which is why it leads the blend for dry, sensitive skin.

Baobab Seed Oil — 2% A stable, conditioning oil rich in oleic and linoleic acids and in skin-friendly sterols. The evidence points to a role in supporting hydration and the skin barrier, and it keeps its quality well over time, which matters in a small-batch product made in real batches.

Sea Buckthorn Fruit Oil — 1% Notable for palmitoleic acid, an omega-7 that is also a natural part of the skin's own sebum, and for the carotenoids that give the oil its deep colour. Studies point to antioxidant activity and support for the skin's moisture.

Squalane — 1% A lightweight, skin-identical oil, today derived from plants such as olive rather than the shark-derived squalane of the past. It absorbs quickly and is well tolerated, which suits both reactive skin and the light feel of a Flow.

Atlantic Algae, Bladderwrack — 0.14% Our signature ingredient. Bladderwrack is the same Atlantic species, Fucus vesiculosus, that grows on the rocks below Welcombe, though the extract itself is produced in France from that species. It is rich in fucoidans and phlorotannins, and the research points to antioxidant activity. The Devon coast is the kinship here, not the source.

Prebiotic and Postbiotic — Inulin 0.5%, Barley Seed Ferment 1% Inulin is a prebiotic, a substrate that the research suggests can help support the skin's own beneficial microbes. The barley seed ferment is a postbiotic, the filtered products of fermentation rather than live cultures, studied for support of hydration and a settled skin surface. Together they are the microbiome part of the formula. The skin evidence here is still developing, and we would rather say so than overstate it.

Image brief: a set of matching key-ingredient stills in the natural, restrained style, a frond of bladderwrack on a wet rock, baobab seeds, sea buckthorn berries, a small pool of cold-pressed oil. Reusable on the ingredient pages.

The full formulation

We publish every ingredient and the exact percentage we use. Most brands do not. You can read the list and decide for yourself.

At a glance: water phase 81.6%, plant oils 11.0%, actives and texture 2.2%, olive-derived emulsifiers 5.3%. The oil figure is what makes this a Flow. Core and Deep carry more.

Cold-pressed organic where marked. Display the marker as your asterisk or a small leaf icon, with the legend underneath.

Image brief: this list, designed as a clean panel. The published formulation is the single most persuasive thing on the page, so give it room and make it pleasant to read rather than hiding it behind a tab.

A note on what's in it, and what isn't

We never use synthetic fragrance, and we never use "parfum" as a catch-all on the label. The formula does contain one essential oil, vetiver, here at 0.10%, the lowest level anywhere in the range. We chose it on purpose: the research points to genuine benefits for the skin, and it carries none of the allergens that EU rules would require us to declare separately. Because dry, sensitive skin lets more through a compromised barrier, we keep it lowest in this product. It is on the label, as everything is, so you can see exactly how much is there.

This product is formulated to be suitable for sensitive skin. As with anything new on reactive skin, patch test first.

Founders Club (quiet cross-link)

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