A bottle of facial moisturizer and small plates on a black tray sit in grass and wildflowers, with cliffs and the ocean in the background under a clear sky.

Dry

Skin that runs dry, and needs its moisture giving back.

Skin that feels tight and can flake, and drinks up moisture almost as fast as you apply it. Dry skin struggles to hold on to water, and while it's steadier than Dry Sensitive, it can have the odd reactive spell if it's left short for too long. What it wants above all is steady, lasting hydration, and that's what this part of the range is built to give it.

Is this you?

Dry skin tends to feel tight, especially after washing, and can look dull or show flaky patches by the afternoon. Moisturiser seems to sink in and vanish, and the skin often wants more before long. It's mostly settled, but it can sting or feel rough now and then, particularly in winter or after a hot shower. What it rarely does is shine.

If that sounds like your skin most of the time, you're in the right place. If you're not sure, the skin type finder will point you the right way.

What this skin type needs

Dry skin has one main thing to solve. It loses moisture faster than it makes it, so the tightness and flaking creep back not long after you've moisturised. The answer is to put that moisture back and, just as importantly, help the skin hold on to it. That means richer, barrier-supporting plant oils, and humectants that draw water in and keep it there.

Looked after steadily, the occasional reactive spell tends to fade. Left short for too long, dry skin can tip toward the more reactive Dry Sensitive type, which is the one thing worth heading off. As everywhere in the range, the aim is to support your skin, not to push it around.

The oils we chose for it

Every Dry moisturiser shares the same blend of five cold-pressed organic oils, chosen for this skin type and carried at a different richness in each of the three textures.

Evening primrose brings gamma-linolenic acid, a rare omega-6 fatty acid the research links to barrier support where dry skin struggles to hold moisture. Baobab and tamanu are stable, conditioning oils rich in the fatty acids and sterols dry skin draws on. Sea buckthorn adds omega-7 and carotenoids. And jojoba, a liquid wax unusually close to the skin's own sebum, softens the blend and helps it sit comfortably without feeling heavy.

Around those five sits a supporting cast shared across the whole range. Squalane, a lightweight oil close to one the skin makes for itself. Soothing allantoin. A prebiotic and postbiotic pairing chosen to support the skin's own microbiome, where the evidence is still emerging and we would rather say so than overstate it. And our signature bladderwrack, the same Atlantic seaweed species we know from the rocks below Welcombe, though the extract itself is produced in France from that species. The coast is the kinship here, not the supply chain.

Every ingredient, and the exact amount of each, is published on each product page. That's the whole point of how we work, and each one links through to its own page if you want to read further.

Your three moisturisers

The same Dry blend comes in three textures, so you can match the richness to where you're using it.

Flow is the lightest, made for the face. Core is richer and more cushioning, for the body. Deep is the richest, for the areas that turn driest, the hands, elbows and feet.

Same blend throughout. More or less of it, depending on what the skin is asking for.

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Looking after Dry skin

A few gentle habits help this skin type as much as any single product does.

Moisturise while the skin is still slightly damp, which helps trap the water in. Wash with lukewarm rather than hot water, and something mild rather than a stripping, heavily foaming cleanser, since hot water and harsh soap pull out the very oils dry skin is short of in the first place. Try not to over-wash. Shelter the skin from cold wind and drying central heating. And be consistent, because dry skin responds far better to steady daily care than to the occasional heavy treatment.

You'll have noticed we never use synthetic fragrance. There's a single essential oil in the range, vetiver, at a low level and chosen on purpose, and it appears on every label so you can see exactly how much is there.

Your skin can settle over time

Dry isn't a fixed label. Cared for consistently, dry skin often gets better at holding moisture over time, and for some people it gradually settles toward the steadier Balanced type, where the daily upkeep gets easier. It's gradual, it comes from steady care rather than from any single product working magic, and it's a good reason to treat where your skin is today as a starting point rather than a verdict. If it changes, the skin type finder is always there to place yourself again.

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