Science · Five of five
Our ethics
The standards behind the business, and what we show for them.
Ethics is easy to talk about and harder to prove. What follows is what we do, described so you can hold us to it.
Working toward B Corp
We are building the business toward B Corp certification. B Corp is a company-level standard, not a product one: an independent body verifies a company's social and environmental performance, its transparency and its accountability across the whole operation. It is deliberately hard to earn.
We are working toward certification and are not yet certified. We will only call ourselves certified once we are.
Status
Working toward it
Not yet
Certified
Packaging
We prioritise aluminium. It can be recycled again and again without losing quality, and recycling it takes around 5% of the energy needed to make it new. Around that, we keep plastic to a minimum rather than claiming to have none. The pump is bamboo and plastic, and is made to be reused. The aim is packaging that does its job protecting the product and then has somewhere sensible to go afterwards.
Recyclable aluminium bottles, reusable pump
A deliberately small range
The range is three textures across five skin types, and each product has to do a real job for a real kind of skin. We do not add products to fill a shelf.
Fifteen products: five skin types, three textures.
Vegan, and cruelty-free
Our products are vegan. They contain no animal-derived ingredients.
Testing cosmetics on animals is banned by law in the UK and the EU, so cruelty-free is the legal minimum here, and we treat it that way. The only person our products are tested on is the chemist who makes them.
Vegan and cruelty-free
The suppliers we choose
We weigh a supplier's standards alongside its price, from where an ingredient comes from to who we sell through. Our bladderwrack infusion, for example, is made in the UK by O&3, cold and without solvents. We have not audited every link in every supply chain, and we do not claim to.
Independent, Devon-based business
And what we say
Transparency belongs on this page too, because how a brand talks is an ethical choice as much as a marketing one. We publish every ingredient and every percentage, and we only make claims the published evidence supports. Those are set out in full on everything on the label and how we handle evidence.
The more personal side of why the brand exists lives on the about page. This page is the practice behind the principles.