Every ingredient, every percentage, published. Here is why we do it, and how to read it.
Most skincare labels tell you what is in a product. Very few tell you how much. That gap is where a lot of the industry's tricks live, and closing it is one of the plainest promises we make. On every Biotaderm product you get the complete formulation: each ingredient, its proper name, and its exact percentage. Nothing rounded away, nothing left to trust.
What we publish
For every product, the full picture is on the page. Each ingredient appears under its INCI name, the standardised name used on labels the world over, with a plain-English name alongside so you are not left translating Latin. The list runs in order of weight, most abundant first, and we carry that order all the way down to the smallest trace, which goes further than the labelling rules actually require. Beside each one sits its exact percentage.
We also mark how ingredients are made. A star means the ingredient is cold-pressed and organic. A caret means it is organic. And where there is an aromatic in the formula, it is named outright as vetiver, never folded into a vague "parfum" or "fragrance". If it is in the bottle, it is on the label, under its own name.
Why percentages, not just a list
A list of ingredients tells you what is present. A percentage tells you whether it is actually doing anything.
This is the quiet test that most transparency stops short of. It is easy to put a fashionable ingredient on a label at a level so low it could not possibly matter, purely so the name can appear on the front of the pack. Publishing the number makes that impossible to hide. If we name an oil as one of the reasons to buy a product, you can see exactly how much of it is in there, and hold us to it. The discipline runs both ways. Knowing the figure will be printed keeps us honest while we are still formulating.
What it lets you do
Transparency is not decoration here. It is meant to be used.
If you react to a particular ingredient, you can check for it before you buy, and see how much is present. If you want to know how rich or how light a formula really is, the numbers tell you rather than the marketing. And if you ever want to compare us honestly against something else, you have the full picture to do it with. We would rather hand you the means to make your own decision than ask you to defer to ours. Skincare that respects your intelligence works better when you can see the workings.
How to read a Biotaderm formulation
It is simpler than it looks. The order is the key: ingredients are listed from most to least, so whatever sits near the top makes up the bulk of the product, and the actives you have read about usually sit lower down, where a little does a lot. Each line gives you the INCI name, the everyday name in brackets, and the percentage. A star after a name means cold-pressed and organic, a caret means organic, and the short legend at the foot of every list spells that out. That is the whole code.
Nothing to hide, by design
Publishing everything is not a marketing flourish we can withdraw when it stops being convenient. It is structural. It is also, as it turns out, our most persuasive argument, because a formula you can inspect in full is a far stronger claim than any adjective. The reasoning behind each ingredient, with its references, sits in the ingredient library, and the discipline behind every claim is set out in how we handle evidence.
Browse the ingredient library · How we handle evidence · Shop the range