Flow — Balanced, a light face moisturiser for balanced skin

A fluid, fast-absorbing moisturiser for skin that is mostly comfortable and would like to stay that way. It brings together an even blend of light, balancing cold-pressed organic oils with Atlantic algae and a prebiotic and postbiotic blend, to nourish the skin and support its microbiome. Light enough for daily use under sunscreen or make-up.

Image brief: coast shot, the Flow bottle with its Balanced label.

At a glance

• Skin type: Balanced
• Texture: Flow, the lightest of the three. Around 12% cold-pressed organic oil.
• Best for: the face, and skin that likes a light feel
• Format: [size to supply] · [price to supply]
• Full formulation: published in full below

What it is, and who it's for

Balanced skin is the one that gets taken for granted. It is mostly comfortable, neither tight nor shiny, and the job of a good moisturiser is to keep it that way rather than to fix something that is not broken. Flow Balanced is built for exactly that, in a light texture for daily use on the face.

The oil blend is an even one: balancing jojoba, lightweight rose hip, a light dragon fruit seed oil, antioxidant-rich pomegranate and hydrating baobab, all at the same modest level. Alongside them sit squalane, soothing allantoin, our Atlantic algae, and a prebiotic and postbiotic pairing chosen to support the skin's own microbiome. Every one is listed below, with the exact amount.

For a richer texture on the body, this exists as a Core. For the driest areas, hands, elbows and feet, there is a Deep.

How to use

Smooth a small amount over clean skin once or twice a day, before sunscreen or make-up. A little is enough.

Image brief: a texture shot, the Flow on fingertips.

Key ingredients

Six worth knowing. The full list is below. Each links to its ingredient page.

Jojoba Seed Oil — 2% A liquid wax rather than a true oil, with a structure unusually close to the skin's own sebum. The research credits it with supporting the barrier and holding moisture, and it is exceptionally stable and well tolerated. Its sebum-like make-up suits balanced skin you want to keep balanced.

Rose Hip Seed Oil — 2% A light, fast-absorbing oil high in linoleic and alpha-linolenic acids, the essential fatty acids the skin draws on to keep its barrier in order, along with carotenoids and natural vitamin E. The research credits it with supporting skin texture and tone over time.

Pomegranate Seed Oil — 2% An antioxidant-rich seed oil notable for punicic acid, an unusual fatty acid found in few other plants, along with tocopherols and polyphenols. The research points to antioxidant and possible soothing activity. We keep the story on the oil's chemistry, not the fruit's reputation.

Squalane — 1% A lightweight, skin-identical oil, today derived from plants such as olive rather than the shark-derived squalane of the past. It absorbs quickly and is well tolerated, which suits the light feel of a Flow.

Atlantic Algae, Bladderwrack — 0.14% Our signature ingredient. Bladderwrack is the same Atlantic species, Fucus vesiculosus, that grows on the rocks below Welcombe, though the extract itself is produced in France from that species. It is rich in fucoidans and phlorotannins, and the research points to antioxidant activity. The Devon coast is the kinship here, not the source.

Prebiotic and Postbiotic — Inulin 0.5%, Barley Seed Ferment 1% Inulin is a prebiotic, a substrate that the research suggests can help support the skin's own beneficial microbes. The barley seed ferment is a postbiotic, the filtered products of fermentation rather than live cultures, studied for support of hydration and a settled skin surface. The skin evidence here is still developing, and we would rather say so than overstate it.

Baobab and dragon fruit complete the oil blend, both at 2%. See the full list below.

Image brief: shared Balanced-family key-ingredient stills, including rose hip and pomegranate.

The full formulation

We publish every ingredient and the exact percentage we use.

At a glance: water phase 80.1%, plant oils 12.5%, actives and texture 2.2%, olive-derived emulsifiers 5.3%. The oil figure is what makes this a Flow.

Cold-pressed organic where marked.

A note on what's in it, and what isn't

We never use synthetic fragrance, and we never use "parfum" as a catch-all on the label. The formula contains one essential oil, vetiver, here at 0.10%, the lowest level we use anywhere. We chose it on purpose: the research points to genuine benefits for the skin, and it carries none of the allergens that EU rules would require us to declare separately. It is on the label, as everything is, so you can see exactly how much is there.

Founders Club and the rest of the family

Members get 10% off every order and points worth 10% of what they spend, toward the next one. Free to join.