Flow — Dry, a light face moisturiser for dry skin

A fluid, fast-absorbing moisturiser for skin that loses moisture faster than it can replace it. It pairs cold-pressed organic plant oils with Atlantic algae and a prebiotic and postbiotic blend, to nourish the skin and help it hold onto water. Light enough for daily use under sunscreen or make-up.

Image brief: coast shot, the Flow bottle with its Dry label.

At a glance

• Skin type: Dry
• Texture: Flow, the lightest of the three. Around 12% cold-pressed organic oil.
• Best for: the face, and skin that likes a light feel
• Format: [size to supply] · [price to supply]
• Full formulation: published in full below

What it is, and who it's for

Dry skin loses moisture faster than it makes it, and the result is tightness, the odd flaky patch, and a dullness that returns not long after you have moisturised. Flow Dry is built to put that moisture back and help the skin keep hold of it, in a texture light enough for the face and for everyday use.

The oil blend leans on replenishing evening primrose, softening jojoba, hydrating baobab, conditioning tamanu and nourishing sea buckthorn. Alongside them sit squalane, soothing allantoin, our Atlantic algae, and a prebiotic and postbiotic pairing chosen to support the skin's own microbiome. Every one is listed below, with the exact amount.

For a richer texture on the body, this exists as a Core. For the driest areas, hands, elbows and feet, there is a Deep.

How to use

Smooth a small amount over clean skin once or twice a day, before sunscreen or make-up. A little is enough.

Image brief: a texture shot, the Flow on fingertips, showing how light and fluid it is.

Key ingredients

Six worth knowing. The full list is below. Each links to its ingredient page.

Evening Primrose Oil — 2.5% One of the few plant oils with a meaningful amount of gamma-linolenic acid, an omega-6 fatty acid that is rare in the plant world. The research credits it with supporting the skin's barrier, particularly where the skin struggles to hold moisture.

Jojoba Seed Oil — 2.5% A liquid wax rather than a true oil, with a structure unusually close to the skin's own sebum. The research credits it with supporting the barrier and holding moisture, and it is exceptionally stable and well tolerated. Its sebum-like make-up is part of why it softens and sinks in without feeling heavy.

Baobab Seed Oil — 2.5% A stable, conditioning oil rich in oleic and linoleic acids and in skin-friendly sterols. The evidence points to a role in supporting hydration and the skin barrier, and it keeps its quality well over time.

Squalane — 1% A lightweight, skin-identical oil, today derived from plants such as olive rather than the shark-derived squalane of the past. It absorbs quickly and is well tolerated, which suits the light feel of a Flow.

Atlantic Algae, Bladderwrack — 0.14% Our signature ingredient. Bladderwrack is the same Atlantic species, Fucus vesiculosus, that grows on the rocks below Welcombe, though the extract itself is produced in France from that species. It is rich in fucoidans and phlorotannins, and the research points to antioxidant activity. The Devon coast is the kinship here, not the source.

Prebiotic and Postbiotic — Inulin 0.5%, Barley Seed Ferment 1% Inulin is a prebiotic, a substrate that the research suggests can help support the skin's own beneficial microbes. The barley seed ferment is a postbiotic, the filtered products of fermentation rather than live cultures, studied for support of hydration and a settled skin surface. The skin evidence here is still developing, and we would rather say so than overstate it.

Sea buckthorn is also in the blend at 1%, notable for its omega-7 and carotenoids. See the full list below.

Image brief: shared Dry-family key-ingredient stills, including a jojoba still.

The full formulation

We publish every ingredient and the exact percentage we use.

At a glance: water phase 82.1%, plant oils 12.5%, actives and texture 2.2%, olive-derived emulsifiers 4.3%. The oil figure is what makes this a Flow.

Cold-pressed organic where marked. Note: this column currently totals 101.01%, see the note at the top. Likely fix is Aqua at 70.00%.

A note on what's in it, and what isn't

We never use synthetic fragrance, and we never use "parfum" as a catch-all on the label. The formula contains one essential oil, vetiver, here at 0.10%, the lowest level we use anywhere. We chose it on purpose: the research points to genuine benefits for the skin, and it carries none of the allergens that EU rules would require us to declare separately. It is on the label, as everything is, so you can see exactly how much is there.

Founders Club and the rest of the family

Members get 10% off every order and points worth 10% of what they spend, toward the next one. Free to join.