{"product_id":"flow-oily-a-light-face-moisturiser-for-oily-skin","title":"Flow — Oily, a light face moisturiser for oily skin","description":"\u003cp\u003eThe lightest moisturiser in the range, built to hydrate oily skin without adding to shine. It uses light, fast-absorbing cold-pressed oils chosen to suit oily skin, with Atlantic algae and a prebiotic and postbiotic blend to support the skin's microbiome. Light enough for daily use under sunscreen or make-up.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eImage brief: coast shot, the Flow bottle with its Oily label.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3 id=\"-at-a-glance-\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin type:\u003c\/strong\u003e Oily  \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Flow, the lightest in the whole range. Around 11% cold-pressed organic oil.  \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e the face, and skin that wants hydration without heaviness  \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e [size to supply] · [price to supply]  \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull formulation:\u003c\/strong\u003e published in full below\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 id=\"-what-it-is-and-who-it-s-for-\"\u003e\u003cstrong\u003eWhat it is, and who it's for\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eOily skin makes more surface oil than it strictly needs, and the usual instinct is to strip it back hard. That tends to backfire, since skin stripped of its oil often responds by making more. Flow Oily takes the other route. It is the lightest moisturiser we make, built to hydrate and support oily skin rather than fight it, using oils chosen because they suit this skin type rather than weigh it down.\u003c\/p\u003e\n\u003cp\u003eThe blend leans on light, linoleic-rich rose hip and grape seed, with a light dragon fruit seed oil and a modest note of conditioning argan. Alongside them sit squalane, soothing allantoin, our Atlantic algae, and a prebiotic and postbiotic pairing chosen to support the skin's own microbiome. Every one is listed below, with the exact amount.\u003c\/p\u003e\n\u003cp\u003eFor a richer texture on the body, this exists as a Core. For drier areas such as hands, elbows and feet, there is a Deep.\u003c\/p\u003e\n\u003ch3 id=\"-how-to-use-\"\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eSmooth a small amount over clean skin once or twice a day, before sunscreen or make-up. A little is enough.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eImage brief: a texture shot, the Flow on fingertips, showing how light it is.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3 id=\"-key-ingredients-\"\u003e\u003cstrong\u003eKey ingredients\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003eSix worth knowing. The full list is below. Each links to its ingredient page.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGrape Seed Oil — 2.52%\u003c\/strong\u003e A light, fast-absorbing oil high in linoleic acid, the essential fatty acid the skin draws on to keep its barrier in order, and a natural fit for oily and combination skin where a non-greasy finish matters. It also carries proanthocyanidins, a group of polyphenols the research credits with antioxidant activity, and cold-pressing keeps more of them intact.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRose Hip Seed Oil — 2.52%\u003c\/strong\u003e A light, fast-absorbing oil high in linoleic and alpha-linolenic acids, along with carotenoids and natural vitamin E. Its high proportion of linoleic acid is part of why it suits oily skin. The research credits it with supporting skin texture and tone over time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eArgan Kernel Oil — 1.26%\u003c\/strong\u003e A well-tolerated, medium-weight oil with a balanced profile of oleic and linoleic acids, natural vitamin E, and some unusual plant sterols. We keep it to a modest level here, as the conditioning note in a blend built to stay light. Argan attracts more marketing than almost any oil, so we stick to describing what it is rather than what it is said to do.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSqualane — 1%\u003c\/strong\u003e A lightweight, skin-identical oil, today derived from plants such as olive rather than the shark-derived squalane of the past. It absorbs cleanly without greasiness, which is exactly what an oily-skin moisturiser wants.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAtlantic Algae, Bladderwrack — 0.14%\u003c\/strong\u003e Our signature ingredient. Bladderwrack is the same Atlantic species, Fucus vesiculosus, that grows on the rocks below Welcombe, though the extract itself is produced in France from that species. It is rich in fucoidans and phlorotannins, and the research points to antioxidant activity. The Devon coast is the kinship here, not the source.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrebiotic and Postbiotic — Inulin 0.5%, Barley Seed Ferment 1%\u003c\/strong\u003e Inulin is a prebiotic, a substrate that the research suggests can help support the skin's own beneficial microbes. The barley seed ferment is a postbiotic, the filtered products of fermentation rather than live cultures, studied for support of hydration and a settled skin surface. The skin evidence here is still developing, and we would rather say so than overstate it.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eA light dragon fruit seed oil completes the blend at 2.10%. See the full list below.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eImage brief: shared Oily-family key-ingredient stills, including grape seed and argan.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3 id=\"-the-full-formulation-\"\u003e\u003cstrong\u003eThe full formulation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWe publish every ingredient and the exact percentage we use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAt a glance:\u003c\/strong\u003e water phase 81.7%, plant oils 10.9%, actives and texture 2.2%, olive-derived emulsifiers 5.3%. The low oil figure is what makes this the lightest in the range.\u003c\/p\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left\"\u003eIngredient (INCI)\u003c\/th\u003e\n\u003cth style=\"text-align:left\"\u003e%\u003c\/th\u003e\n\u003cth style=\"text-align:left\"\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eAqua\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e70.55\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eGlycerin\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e6.00\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003ehumectant\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eRosa Canina (Rose Hip) Seed Oil\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e2.52\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003ecold-pressed organic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eVitis Vinifera (Grape) Seed Oil\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e2.52\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003ecold-pressed organic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eSodium Citrate\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e2.25\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eCetearyl Olivate\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e2.25\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003eolive-derived emulsifier\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eHylocereus Undatus (Dragon Fruit) Fruit Extract\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e2.10\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003ecold-pressed organic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eSorbitan Olivate\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e1.50\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003eolive-derived emulsifier\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eArgania Spinosa (Argan) Kernel Oil\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e1.26\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003ecold-pressed organic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eGluconolactone\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e1.13\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eSqualane\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e1.00\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003eplant-derived\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eCetearyl Alcohol\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e1.00\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003efatty alcohol, not a drying alcohol\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eSaccharomyces\/Barley Seed Ferment Filtrate\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e1.00\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003epostbiotic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003ePropanediol\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e0.89\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eHelianthus Annuus (Sunflower) Seed Oil\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e0.85\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eTocopherol (Vitamin E)\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e0.51\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003eantioxidant\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eGlyceryl Caprylate\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e0.50\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eAllantoin\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e0.50\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003esoothing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eInulin\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e0.50\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003eprebiotic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eCaesalpinia Spinosa (Tara) Gum\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e0.45\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eSodium Benzoate\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e0.38\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eFucus Vesiculosus (Bladderwrack) Extract\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e0.14\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003eAtlantic algae\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eVetiveria Zizanoides (Vetiver) Root Oil\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e0.10\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003ecold-pressed organic, see below\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eChlorella Vulgaris (Microalga) Extract\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e0.10\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left\"\u003eLactic Acid\u003c\/td\u003e\n\u003ctd style=\"text-align:left\"\u003e0.01\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cem\u003eCold-pressed organic where marked.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3 id=\"-a-note-on-what-s-in-it-and-what-isn-t-\"\u003e\u003cstrong\u003eA note on what's in it, and what isn't\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWe never use synthetic fragrance, and we never use \"parfum\" as a catch-all on the label. The formula contains one essential oil, vetiver, here at 0.10%, the lowest level we use anywhere. We chose it on purpose: the research points to genuine benefits for the skin, and it carries none of the allergens that EU rules would require us to declare separately. It is on the label, as everything is, so you can see exactly how much is there.\u003c\/p\u003e\n\u003ch3 id=\"-founders-club-and-the-rest-of-the-family-\"\u003e\u003cstrong\u003eFounders Club and the rest of the family\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eMembers get 10% off every order and points worth 10% of what they spend, toward the next one. Free to join.\u003c\/p\u003e\n","brand":"Biotaderm","offers":[{"title":"Pump and Bottle","offer_id":52521778970936,"sku":null,"price":19.9,"currency_code":"GBP","in_stock":true},{"title":"Refill Bottle","offer_id":52521779003704,"sku":null,"price":18.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/8441\/1448\/files\/MF2605Axx4-Front-100-1920w.jpg?v=1781697434","url":"https:\/\/biotaderm.com\/products\/flow-oily-a-light-face-moisturiser-for-oily-skin","provider":"Biotaderm","version":"1.0","type":"link"}